Petland is a privately-owned company dedicated to matching the right pets to the right homes. Unfortunately over time, Petland has received negative press in the media surrounding the idea that the company breeds out of puppy mills.
While this stigma couldn’t be further from the truth, we set out with the mission to improve their name. We were commissioned to produce a traditional ad to promote their brand, enhance their mission, and reinforce the inaccuracy regarding their reputation.
Petland’s negative connotation offered us the challenge to present a campaign that promoted a different outlook on their public profile. We were able to do this by creating a lighthearted piece that would educate consumers in understanding that Petland does care about their animals.
“It’s your job to create a beautiful environment for your pets, it’s our job to ensure they come from one.” – Petland.