Over the past 100 years, America has seen its fair share of change, challenge, and evolution. The Federal Shipbuilding and Drydock Company was around for the highs, and the lows, of this journey located in the heart of the American Industry, Kearny, New Jersey. To keep this legacy alive, Kearny Point was born to provide a new generation with the opportunity to achieve its own version of the American Dream.
Process and Results
Kearny Point is built on the principles of environment, economy, and community, so our approach was to expand in that direction. In a series of three brand films, we shed light on the pride and passion that has gone into creating such a unique and accessible business growth district. During their digital rebrand, we created and optimized a library of video and still assets portraying the vision of the development through the lens of the past, present, and future.
Our stories showcased where the space has been, where it’s at now, and where it’s heading tomorrow. Our guiding values aligned with Kearny Point’s leadership, which made this relationship one to remember.
High-quality, modernly styled photography played well with the clean lines of the architecture and overall design of Kearny Point. This approached engaged startups and showed them that you don’t have to be in Manhattan to experience the big city touch.
This campaign centered around the launch of a new website. Being that the only imagery available was historical or renderings from the designers, we created a pool of assets to be used across all digital platforms. We extended usage and allowed the digital team to get creative and make purposeful decisions in terms of image placement.