Finding It

01 · The story

Chasing real connection.

A table can be anywhere you make it. What makes it meaningful is the people who gather around it with you. Finding It is about the pursuit of flavor, passion, and the unforgettable moments that turn a meal into something more.

Client: Ruth's Chris Steak House
Type: Brand campaign
Where: Florida and California
Services: Concept development, film production, photography, post production, original score

Partnering with Ruth's Chris Steak House, we crafted a film that celebrates tradition, evolution, and the universal pursuit of moments that make us pause.

A couple laughs over wine and steak dinners on a yellow blanket spread on a living room floor

02 · The approach

At the heart of Finding It is that warm, unspoken feeling of connection, comfort, and good company. It's the perfect bite shared with friends, the lingering conversation over a great meal, and the magic that happens when food brings people together.

Partnering with Ruth's Chris Steak House, we were given the opportunity to tell the story of this historic brand as they moved into new territory. This wasn't about steak. It was about connection, the craftsmanship behind every dish, and the people who make every moment worth savoring.

The perfect meal isn't just about the ingredients. It's about the journey. The conversation. And the unmistakable feeling when you finally bite into something extraordinary. When you've found that, you've found it.

Capturing the essence of food and connection.

Through a cinematic lens, and a strategically crafted script, Finding It brings the audience closer to the soul of great food. Every frame was carefully composed to highlight the textures, sounds, and emotions of a meal worth remembering. We didn't just show the food, we allowed the viewer to feel it, crave it, and darn near taste it. We turned a simple statement into an adventure of its own.

Because sometimes, the best things aren't created, they're discovered.

We created three personas to reflect the distinct guests of Ruth's Chris. By designing narratives that resonated on a personal level, Finding It ensured every viewer saw themselves at the table.

Friends at the bar laugh and reach for a seafood tower

A host smiles at arriving guests beneath a framed portrait of Ruth Fertel

A bartender shakes a cocktail and grins at a guest across the bar

A couple toasts on a picnic blanket beside another couple sharing drinks at a dinner table

Behind the scenes

A camera assistant slates a take with an actor in the restaurant dining room — On set • LA

A crew member laughs on a residential street beside a camera on a car rig — On set · Orlando

This is more than telling a story; it's about shaping a legacy.

Moments worth savoring.

Every brand has a journey, and with Finding It, we helped take Ruth's Chris from the early stages of a newly formed brand narrative to a fully realized storytelling experience. By fulfilling this strategy, we helped Ruth's Chris in defining the next chapter of its evolution, a lucrative acquisition by Darden Restaurants, Inc. The rest, as they say, is history.

Between takes.

Black and white photo of a camera rig mounted on a pickup truck driving down a tree-lined street

Black and white photo of a crew member in a cap holding a stand at night under a large light

Black and white low-angle portrait of a crew member in sunglasses and a Spry shirt in front of a house

Black and white photo of the crew gathered around the camera in a living room

Watch

“Derek, Josh, and the entire team at Spry are the best creative agency partners I've worked with.”

Sarah Porter · Director, Brand & Digital Marketing · Ruth's Hospitality Group

Next projectAdventure Gear →GoPro

Have a project?

Start a project →