Process and Results
With a small existing audience, we needed to separate Wolf Branch’s message from the rest of the local craft beer scene. We strategized with the company’s leadership and aligned on a bright and cheerful direction that would create a splash in the industry during launch. To maximize authenticity and connection, we conducted competitor research to find our footing for the launch. On set, we built a full-scale summer hangout, complete with food and brews – creating a party atmosphere that Wolf Branch embodied in all elements of the roll-out campaign.
