Seagram’s Gin

Summer Campaign

A heritage brand once noted as “America’s #1 Gin”, Seagram’s Gin, was looking to put their spirit in front of a new, millennial crowd. As an at-home beverage, we set out to create an anywhere America vibe built around an outdoor summer hang between friends showcasing Seagram’s as the centerpiece for this impromptu backyard party.

Client: Seagram’s Gin
Type: Social campaign
Year: 2020
Services: Full-Service Photography Production, Retouching, Color-Correction, and Compositing, Art Direction & Set Design

Positioning seagram’s gin the life of the party.

Process and Results

Our goal was ambitious, to say the least. We had to supply a full summer campaign, complete with 30 assets ready for use in just one day of production. To get this done, we developed a series of outdoor activities that were created to allow our actors to settle into the situation, giving us authentic and relatable interactions. This technique turned a group of strangers into good friends by the end of production and created a suite of assets that felt personal and connected to the audience throughout the campaign run-time.

Creating a wide variety of final deliverables gave the campaign longevity and kept the visuals fresh and inspired for the duration of the summer.