RIP-IT

Brand Film

RIP-IT, an Orlando-based fastpitch company, sees things differently, and so do we – it’s a natural fit. Spry was commissioned to create a brand film encompassing the established aesthetic of RIP-IT while speaking to the emotional connection both the brand and players share with the game.

Client: RIP-IT
Type: Branded content
Year: 2020
Services: Research & Strategy, Brand Communications, Scriptwriting, Full-Service Production, Photography, Post Production, Sound Design & Engineering

Telling a true-to-life story, steeped in fastpitch culture.

Process and Results

A brand with such purpose had a lot to say in a little amount of time. We were challenged to create a piece that was engaging to all spectrums of the brand demographics. By keeping our target audiences in mind, we built a story based on passing the torch of fastpitch through simple acts of togetherness and quality time. Values that we know resonated with the brand and spoke volumes to the fastpitch world. After launch, the organic conversation proved that we solidified the culture of RIP-IT deeply throughout the customer base.

When working with RIP-IT, we never use hired talent, only real players and families. This helps keep the budget manageable but, more importantly, gives an authentic grit and realness to our characters. These girls are truly passionate about the game and it shows every time we step onto the diamond.