Cloak and Dapper

Cloak and Dapper opened with the mission to bring men a boutique store where they could find both quality, American-made goods, and a place to relax and unwind with their buddies. As Orlando’s only men’s general store, the market was ripe and in need of a little love. We did our part by bringing the brand’s story to life.

Client: Cloak and Dapper
Type: Branded content
Year: 2017
Services: Creative Direction, Full-Service Production, Post Production

Giving men their very own general store.

Process and Results

A startup endeavor is always great creative fodder. The owners are excited, the passion is palpable, and there’s all the potential in the world. Our team shared in this excitement as we hit the drawing board to discover just the right path for this story to take. We landed on an intimate, honest look into the vision behind Cloak and Dapper, told directly from the founder. This gave audiences an unadulterated sense of what the concept was all about, which gave them a solid communications piece for the earliest of days.

Rustic and timeless styles were cornerstones for the Cloak and Dapper look. It goes to show, there are still gentlemen out there who believe in the power of dressing for success.