Influence, elevated.
With sports icons Coco Gauff and Cam Smith leading the way, Baker Tilly’s Ambassador Program is powerful by nature. Together, we helped expand the program’s reach, by creating high-impact visuals to connect with audiences across multiple platforms.
Building an ambassador program takes more than big names, it takes vision. Our role was to take this powerhouse foundation and scale it, delivering creative that not only introduced the program but gave it sustainable momentum.
We traveled between Texas and Florida, capturing compelling stills that spanned traditional and digital channels. Dynamic multi-use deliverables are the name of the game, so every asset was crafted to feel purposeful, yet flexible. Given the demanding schedules of these pros, we built a streamlined production plan to be sure that every moment with these elite athletes was time well spent.
From concept to
execution,
strategic content
at scale.
Our approach prioritized efficiency without sacrificing quality. Over the course of two production days, we created a high-volume content library designed for long-term use. Each shoot was carefully planned to extract the most value.
The result is a seamless expansion of the ambassador program, a high-impact launch, and a strategic framework that continues to build brand equity. Because when you bring together the right people with the right creative, influence becomes impact.
Managing an ambassador program requires more than just great content, it’s about navigating complex schedules, balancing priorities, and ensuring no detail is overlooked. Our team worked diligently behind the scenes to align stringent logistics with creative approach. In addition to this photography campaign, we spent some time with Jimmy Chin in his hometown of Teton Village, WY to expand the Ambassador Program into the video space.
Planning makes perfect.
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