Here's to You Mom.
A Mother's Day PSA
We partnered with Uproar PR and Harbor House to produce a PSA that communicates the chilling reality many women face in their day-to-day lives. Harbor House is Orange County’s only state-certified domestic violence center. They provide safe shelter, a 24-hour crisis hotline, counseling, legal advocacy, and justice for thousands of domestic violence survivors and their children each year.
Our goal in partnering with Harbor House’s philanthropy was to drive awareness to the subtleties of abuse and how they can build over time. We achieved this by creating the story’s every detail from the original concept down to post-production.
In a quick turnaround from pre-production, the film was deployed as the centerpiece of a Mother’s Day campaign to help bring awareness and raise funds for the work Harbor House is doing.