See below the surface.
Product launches don’t wait for perfect conditions, and neither do we. When SMITH tapped us to produce the launch campaign for Hookset, we knew it had to be as rugged, and relentless as the frames themselves.
When SMITH set out to launch Hookset, they needed a campaign that embodied the resilience and focus of the anglers it was made for. In the unforgiving waters of Islamorada, we had one day to capture it all—nearshore, offshore, and everything in between. With towering swells, our team fought through sea sickness and an ambitious schedule to deliver a stunning collection of photo and video assets, ready for distribution in just two weeks.
A campaign
built for
multi-channel use.
A successful product launch isn’t just about capturing content, it’s about making sure that content works everywhere. Our deliverables were designed for impact across platforms, providing SMITH with assets that seamlessly transitioned from web to social to in-store displays. Whether it was a high-energy reel, crisp product photography, or lifestyle imagery that put the gear in its element, Hookset launched with everything it needed to make a splash in the market.
Some shoots test your creativity. This one tested everything. From the rough seas to the tight turnaround, Hookset proved that great work isn’t about waiting for the perfect shot, it’s about fighting for it.
The best stories aren’t told, they’re earned.
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