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In partnership with SMITH Optics, ZERO is a story of pursuit—of fish, of mastery, and of legacy. With legendary guide Bear Holeman at the helm, this film captures the relentless connection between man and water.

The water calls to those who know its rhythms. It demands patience, respect, and an understanding that some things can’t be rushed. For Bear Holeman, guiding isn’t just a job—it’s a way of life, a craft passed from father to son, a pursuit without an endpoint.

Filming ZERO meant stepping into this world—one where the sun burns high, the salt settles into your skin, and the thrill of the catch never fades. The ocean is unpredictable, but that’s what makes the chase worth it. With every cast, every fight, every moment of silence before the line tightens, the film captures what it means to dedicate a life to the water.

This is more than a fishing story. It’s about legacy, the lessons a father teaches his son. About the feeling of reeling in something greater than a fish. It’s about reeling in time itself.

A journey into
the pursuit of
perfection.

ZERO blends breathtaking cinematography with an intimate approach, bringing viewers into the heart of the chase. The glint of scales in the morning sun. The spray of saltwater over the bow. The silence just before a strike. Every frame was crafted to immerse audiences in the experience of being out there, on the water, where time slows and the pursuit takes over.

For those who live for the chase, the perfect catch isn’t the end, it’s just another beginning.

Capt. Bear Holeman took us deep into the relentless pursuit that defines life on the water—where patience, skill, and legacy collide. SMITH Optics brought this story to an audience that knows the chase never truly ends; it only fuels the next adventure.
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