NEWSOME MELTON - SILENT KILLERS CAMPAIGN
Newsome Melton Law Firm is an Orlando, FL based firm that focuses on defective products. The firm commissioned Spry to produce a campaign that focused on educating consumers on their main practice areas. Spry produced a series of videos, social content and print campaigns.
A major component of this campaign was the planning and execution of an airbag explosion. Spry worked with the Newsome Melton Law Firm to acquire a car with a Takata airbag and perform an explosion with high speed cameras rolling.
The photography component was primarily used as asset creation for the print campaigns, but with a secondary goal of social content in mind. Spry produced a collection of images that would help the firm further communicate their practice areas.
The Newsome Melton Law Firm owns and manages a warehouse for storing active case cars. After many filming days inside this facility, our creative team formulated the “Different Kind of Filing Cabinet” concept.
BEHIND THE SCENES
The following images give you an idea of what it’s like behind the camera, and how our production team created the assets for this campaign.
IMPACT & RESULTS
We were challenged with stepping outside of the traditional marketing box, which commonly traps creative agencies. We would like to applaud the Newsome Melton team for allowing our creative minds to push the boundaries.