MONTCE SWIM :60 AD "CELEBRATE"

Montce approached us with a desire to produce an ad for their 4th of July swim suit that would encompass the celebratory feeling of the brand.

PRE-PRODUCTION / PRODUCTION / POST-PRODUCTION

CHALLENGE

In a recent time of national division, we felt that paying homage to the ones who serve to protect the rights of our country whilst celebrating the progressive future that lies ahead was appropriate. We were challenged with translating that narrative visually and ultimately arrived on an innovative concept that aligned with the Montce brand.