ALEX DI LEO: "WAKING UP" MUSIC VIDEO
Waking up follows the story of someone longing for something. While the instrumentation may sound light hearted, the lyrical content is most certainly a progression of mixed emotions. We wanted the viewer to experience this change of dynamic with Alex.
Alex presented a clean slate for this project, giving us the complete creative control to concept, write and produce the film. A full scale production of this caliber required an elaborate ideation phase, script creation, story boarding, location scouting/booking, full crewing, hair & makeup.
In music videos you are always challenged with balancing intentionality with literalism. We wanted to leave room for interpretation for the viewer to experience the narrative in a way that would feel relatable to them in their own lives.
To facilitate the narrative we created an open ended conceptual reality and paired it with Alex’s hypothetical retrospective imagination.